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Today we are called Passina, but it all started in the early sixties with Passi AG in Switzerland who introduced "passion fruit juice" to the beverage industry in Europe.
In time, we became known as a well-established supplier of high quality tropical juices, purees and concentrates. The "Passi" label was, and today the Passina label still is, a symbol of quality and reliability. The innovative thought behind the concept was to create export possibilities for developing countries and to provide the industrial field of juices and beverages with new flavours.
Between 1986 and 1995, Euro Citrus BV was part of the company. After it was sold in 1995, Passina has run the remaining plants in developing countries in the same spirit.
In our capacity as a producer, we strive to realize the potential of farmers, plants and suppliers in various countries of origin. This is part of what enables us to supply you with high quality fruit derived products on which you can rely.