Beverage Manager | 10/2011
How the new sweetener can influence the business of ingredient manufacturers
The development was to be expected. We will soon reach a point at which there is hardly any money to be made with classic sweeteners.
In any case, stock market analysts are now discussing with high expectiations a plant known as 'stevia rebaudiana', its cultivation, which predominantly takes place in the South American border region between Brazil and Paraguay (and has recently also begun in China), and the production and marketing of substances obtained from its leaves.
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